All Work
Tyler McBroom
Social Content Strategy
Role
Content Strategist
Client
Tyler McBroom
Timeline
2020–2021
Category
Social
Deliverables
- Content strategy & editorial calendar
- Long-form video production
- Short-form social content
- Platform performance reporting
Challenge
A financial educator needed to break through content saturation and grow a qualified, engaged audience, not just inflate vanity metrics.
Approach
Audited existing content performance, identified high-resonance formats, and rebuilt the production pipeline around data-informed storytelling. Prioritized authenticity and value over promotion.
Result
Significant audience growth and improved average view duration. Measurable increase in inbound inquiries for the core business.
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